Following on from its exceptionally successful and award-winning forerunner BEACH (Brighton Employability Advice & Careers Hut), and then a Gatwick Diamond project for young people in West Sussex – Take OFF ‘Our Future First’, we forged a partnership in East Surrey Gatwick Diamond to create a second microsite hosted on GatwickDiamondJobs.com.
Initial discussions with Reigate & Banstead Borough Council led to a partnership being created including The Gatwick Diamond Initiative, Epsom & Ewell Borough Council, Mole Valley District Council, Tandridge District Council and Surrey County Council.
GatwickDiamondJobs.com and the partners of the project recruited a project group of students from local secondary schools and a sixth form college. These students are the creative designers of World of Work and the project would not have been so successful without them.
Stage 1: Young People
The students were recruited from The Warwick School, Reigate College, Ashcombe School and Blenheim School:
- to explore the concept and importance of employability skills
- to discuss what employers look for in a potential employee
- to debate some of the barriers to getting a job
- to prepare to meet and interview local employers from the East Surrey area
- To create the name, design and brand concept for the microsite
We were grateful to Bob Pickles at Canon UK for allowing the project group to hold the full day creative session at their headquarters in Reigate.
Stage 2: The Employers
Looking at the key growth sectors in the Gatwick Diamond, we invited employers representing these sectors to East Surrey College (a venue kindly offered free of charge) for day of networking and interviews with the students. The film production crew are students from the Arts School at East Surrey College. They did a thoroughly professional job with the project brief and these films which were subsequently used to produce the film clips that can be found in areas such as the Meet some employers section of Word of Work.
Particular thanks to all the Employers present on the day, including:
- East Surrey College
- Gatwick Diamond Initiative
- Kingston Smith
- Mindset Communications
- Sam’s Kitchen
- SE Centre for Built Environment
The students used questions they had pre-prepared to interview the employers. They used their questions to prompt more in depth discussions around skills, experience, qualifications, youth unemployment, professional development and promotion opportunities for young employees.
Stage 3: The Creative Phase
Throughout the project, the World of Work project team explored design, theme and branding ideas in order to form a brief for developers Make Media. The students came up with the name and feel of the employability resource – which is fun, engaging and creative.
Stage 4: The Content Phase
Once the project team’s ideas had been given to the designer and developers, World of Work was built. The project team then met again to review the content and make suggestions for links, videos and information.
Stage 5: The Launch
World of Work was launched on Monday 9th February at a celebration event kindly hosted by Denbies Estate. The project team presented the website to partners, employers, parents, careers advisers and other school staff.